Super Hearts was the biggest and most exciting launch since Periscope's creation. We received wide coverage in the press
. We exceeded our expectations for gross revenue, which allowed us to give out bonuses on top of what Super Broadcasters earned every month. Super Hearts turned into a meaningful income stream for top broadcasters and gave everyone else a delightful way to celebrate being in a broadcast together.
The biggest sticky point was that it took time for people to develop a feel for how coins and stars translated into their local currency. It was not unlike moving to a new country and getting familiar with the exchange rates. What made this extra tricky was that these exchange rates fluctuated based upon various factors.
I've learned an enormous amount working on Super Hearts. I'm grateful I not only got to design the visible experience, but also collaborate on the "invisible" parts of the system—in a virtual economy, those are just as important as the visible parts. I also got a taste of how regulations of various kinds (legal, app store) can limit and sometimes even dictate the pathways forward. As always, fighting to provide the most value to the end customers while balancing the various tradeoffs along the way is a challenging, but satisfying journey.